There are two components operating in the management of an optometric practice: a professional component and a business component.

Selecting the right business organization is essential to providing the best
legal and tax protection for the practice.

The five basic functions of management which must be considered for successful human resource management are: planning, organizing, directing, controlling and staffing.

Hire personality and train skills.

Dispensing optical supplies has been the basis for many optometric practices.

The use of selecting and using efficient laboratories and ophthalmic suppliers will help make the dispensing of frames and lenses more successful. 

Internal Marketing is marketing used for current patients.
External Marketing is meant to attract new patients.

Marketing is used to help build and maintain a stable patient base.

Communication with patients is extremely important in an optometric office, sometimes as important as the clinical proficiency of the doctors.

The office that is most likely to be successful communicates a caring, compassionate, and competent impression.

Recall notices are useful for the optometric practice as many patients would not return for regularly scheduled exams without their effective use.

The computer, when used properly in an office has the potential to manage both the business and professional care aspects of the practice.

Government policies are helping drive most office to using computers by requiring EMRs for the reimbursement of the services delivered when using Medicare or Medicaid.

Measurable Key Performance Indicators (KPIs) can be used to evaluate employees.

This chapter describes the many state and federal regulations for staff management.

Dismissing staff can occur whenever but the cause must be just.

The success of a small business enterprise depends on the owner's ability to manage and motivate office staff.

"The purchase of instruments and equipment is an inevitable part of the practice of optometry and one of the most costly in terms of financial investment."
"The selection of equipment is a large, never-ending task"