|
|
From: Optometry, an AOA publication Author: Christopher E. Woodruff, OD This second part of a series of articles by Dr. Woodruff reviews the three elements involved in developing marketing opportunities: marketing research, understanding buyer behavior, and market segmentation.
0 Comments
Wednesday, October 29, 2003 Author: Neil B. Gailmard, OD, MBA, FAAO The public identifies a person presenting at a seminar as an expert. This tip by Dr. Gailmard provides tips for preparing and presenting at a patient seminar.
found in : Ch. 4 in "Eyecare Business: Marketing and Strategy" In this article, the process of identifying market segments is discussed.
Wednesday, June 02, 2004 Author: Neil B. Gailmard, OD, MBA, FAAO In this Tip, Dr. Gailmard talks about the importance of using names and how to effectively begin using names more often.
Wednesday, September 24, 2003 Author: Neil B. Gailmard, OD, MBA, FAAO Dr. Gailmard uses this week's tip to provide advice on developing a new practice brochure.
Wednesday, August 31, 2005 Author: Neil B. Gailmard, OD, MBA, FAAO Although specific scripts may sound recorded and not personal, the use of specific leading sentences can help when responding to patient complaints.
Wednesday, July 23, 2003 Author: Neil B. Gailmard, OD, MBA, FAAO Dr. Gailmard discusses the benefits of breaking the habit of calling staff members "girls".
Found in: "Fix this Practice" in Optometric Management publication Author: Richard Kattouf, O.D. Dr. Kattouf provides a Four Step Process that will increase recall efficiency.
Chapter 5 of "Pinto's Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction." Author: John J Pinto In this excerpt, the author provides many tips for hiring, managing and parting with doctors on staff.
Wednesday, June 03, 2009 Author: Neil B. Gailmard, OD, MBA, FAAO Although dismissing an employee is an extremely unpleasant task, it is sometimes necessary. This tip provides guidelines to make the dismissal as easy as possible.
| Search for summary!All |
RSS Feed